Book Preface The goal of our book is to introduce students to the exciting ways that sociologists study social psychology. Sociology provides a unique vision of the social psychological world both in the theoretical perspectives that sociologists employ when they study human interactions and in the methodological techniques they utilize.

We believe that these perspectives and methods yield insights into the social world that cannot be found in any other discipline, insights that are indispensible to understanding the reciprocal relationships between individuals and society. In this edition, we continue to update the research and theories in social psychology, but we have also endeavored to improve the format of the book to better reflect the field today. Here is a short summary of updates that you will find throughout the text: • Expanded discussion of the best research in sociological social psychology from leading scholars in the field today • More examples of theories and research as applied to popular culture • Access to more “rich media” such as links to important websites • New summary reviews in each section called “The Take-Away Message,” in which students are asked to consider how they can employ the material in their personal and professional lives • More photos, graphs, and tables These changes are in both form and function.

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